A look at “Sports and Social Media Projections 2010″
Thursday, December 17th, 2009 - 19:21 - Social Media and Sports Management, Web 2.0 Functionalities and Sports Management
Jason Peck (if you haven’t done so yet, subscribe to his excellent blog, www.jasonfpeck.com) has put together an inspiring compendium on “Sports and Social Media Projections, 2010″, in which a dozen US-based contributors provide a brief summary of their perspective on how the sports sector will leverage social media in 2010.
Here’s a short (highly subjective) list of my favorite quotes from the compendium:
- “The keywords for 2010 will be adoption, convergence and usage. ” (Dan Beeman, Sponsorship Insights)
- “If 2009 taught us anything, it’s that social media is not a fad, rather, it is an essential part of a marketing and communications strategy.” (Trevor Turnbull, Sport-Fan Connect)
- “Sports and social media are a perfect match.” (Darren Heitner, Dynasyt Athlete Representation)
- “Share… Stop self-promoting and start listening.” (Espree Devora, ZexSports)
- “If those in sports are not continuing or starting to invest in social media by next year, they are missing out on opportunities to grow.” (Lewis Howes, Sports Networker)
- “2010 could very well be the year in which we see some teams moving social media from the periphery to the centre of their marketing strategies.” (Pat Coyle, Sports Marketing 2.0)
- “Controlling the message means active participation and some level of transparency to allow deeper, more sustainable audience engagement.” (Rob Katz, iAudience)
- “Mobile is the future of social media and sports media consumption.” (Steve Cobb, Activ8Social)
Regardless of the accuracy of the predictions, Jason and his fellow contributors have made it very clear that sports cannot ignore social media – in Europe as much as in the US.
Have you read Jason’s compendium ? What do you think ? Share your comments with the readers of the Sports Management Blog !
[...] This post was mentioned on Twitter by Gabriel Mangano, Mangano Mgmt Consltg. Mangano Mgmt Consltg said: Another new post on the Sports Management Blog: a look at @JasonPeck's Sports-Social Media 2010 Projections (http://bit.ly/5CVLQe). Read it! [...]