Sports Management Blog

A few days ago, I attended the annual symposium of the Swiss Association of Sports Managers (or ASMS, as it is known by its French acronym). It was an excellent opportunity to know more about what Switzerland is doing to be “at the forefront of sports technology” (the theme of this year’s symposimum) – see a summary here (in French).

One of the speakers, Olivier Volery, demonstrated how one Swiss company, for which he is Country Manager, is doing a fantastic job at representing Switzerland in the field of sports technology: Dartfish. I was so impressed by his demo that I felt compelled to encourage all of you to get to know Dartfish better.

Dartfish describes itself as a “video enhancement company, providing innovative solutions to train, educate, rehabilitate, interact and entertain.” In a nutshell, Dartfish’s products are designed to bring the power of digital video to sports, mostly to enable athletes and coaches to communicate much more effectively, but also to enhance sports’ fans experience. Advanced, customisable video-analysis, image-tagging, events-categorization and sharing functionalities allow Datrfish users (in individual as well as team sports) to effectively dissect athletes’ technical performance, even during a competition or a training session.

Its original claim to fame were surreal images (to TV viewers) in which the video sequence of 2 athletes performing exactly the same move were superimposed (see example here), cleverly demonstrating the subtle differences between the athletes’ trajectories. But Dartfish products clearly can do much more than that.

If you coach an athlete or manage a team, take a look at how Dartfish can make your (and your athlete’s) job much easier !

Have you ever used Dartfish? Do you know anyone who has or does? Share your experiences in the comments!

Tags: Sports Management and New Technologies, Technology