How is the Verbier Xtreme leveraging the power of social media?
This Saturday (Feb 20, 2010), the 15th edition of the Nissan Verbier Xtreme by Swatch (full name), the final stage of the Freeride World Tour, will take place in the eponymous internationally-renowned Swiss Alps resort. I plan to attend, as it is just an hour’s drive away from my place -- and is usually very spectacular. If you wonder what the fuss is all about, check out the video below.
As I was checking the event’s website (link above) and listening to radio ads promoting it, I asked myself how well the event organisers, sponsors and venue were leveraging social media.
So here’s my totally subjective “Social Media Scorecard” for the 2010 Verbier Xtreme.
- Event’s website interactivity: auto-play videos + video gallery; decent image gallery; small “news” and “community” sections; no real visibility of/interactivity with sponsors >> 7/10
- Facebook fan page: only for the Freeride World Tour (FWT); few fans, little activity; also Facebook group, only for the FWT; many more group members; frequent/interesting group posts; no customisation of design; little interactivity (discussions) >> 7/10
- Facebook event: none (all event-promotion activity on FWT Group) >> 2/10
- Dedicated YouTube channel: only for the FWT (FreerideWorldTourTV); customised channel design, comprehensive video footage, sizeable subscribers Nr>> 9/10
- Dedicated Twitter account: only for the FWT; no custom design of Twitter profile; account only tweets out info.s, no interactivity>> 6/10
- Title sponsor-specific promotions/buzz: production of a few sponsor-themed TV shows; otherwise just banner ads on website’s homepage + at the end of videos >> 5/10
- Overall score: 6/10
What do you think? Which other criteria would you take into account? Shae your suggestions and impressions in the comments !
