This post contains my live notes on one of the topics covered during the 2010 Lausanne International Sports Management Conference. Apologies for any typo and/or misinterpretations which might have snuck in the text.
Feel free to comment below!
.jpg "Gianni Merlo")
Media (in sports as much as in general) has to emerge from the Jurassic age…
It needs to be ready to answer the requirements of the sports fans – although these requirements might be disliked by the media representatives (including the International Sports Press Association).
Lots of emphasis on the “quality” on the information. Insists on the “cultural” role of the sports media.
Also stresses the need for media to collaborate more with International Federations to eradicate 2 of the greatest threats facing international sports:
- doping,
- corruption (through illegal betting).
