Sports Management Blog

Jason Peck (if you haven’t done so yet, subscribe to his excellent blog, www.jasonfpeck.com) has put together an inspiring compendium on “Sports and Social Media Projections, 2010″, in which a dozen US-based contributors provide a brief summary of their perspective on how the sports sector will leverage social media in 2010.

Here’s a short (highly subjective) list of my favorite quotes from the compendium:

• “The keywords for 2010 will be adoption, convergence and usage. ” (Dan Beeman, Sponsorship Insights)
• “If 2009 taught us anything, it’s that social media is not a fad, rather, it is an essential part of a marketing and communications strategy.” (Trevor Turnbull, Sport-Fan Connect)
• “Sports and social media are a perfect match.” (Darren Heitner, Dynasyt Athlete Representation)
• “Share… Stop self-promoting and start listening.” (Espree Devora, ZexSports)
• “If those in sports are not continuing or starting to invest in social media by next year, they are missing out on opportunities to grow.” (Lewis Howes, Sports Networker)
• “2010 could very well be the year in which we see some teams moving social media from the periphery to the centre of their marketing strategies.” (Pat Coyle, Sports Marketing 2.0)
• “Controlling the message means active participation and some level of transparency to allow deeper, more sustainable audience engagement.” (Rob Katz, iAudience)
• “Mobile is the future of social media and sports media consumption.” (Steve Cobb, Activ8Social)

Regardless of the accuracy of the predictions, Jason and his fellow contributors have made it very clear that sports cannot ignore social media – in Europe as much as in the US.

Have you read Jason’s compendium ? What do you think ? Share your comments with the readers of the Sports Management Blog !

Related posts

• Why write about social media and Sports Management? (0)
• Sports Management & Social Media Consulting (0)
• European football in turmoil – management lessons (1)
• Dartfish of Switzerland – Leveraging the power of digital video for sports training (and more) (2)
• About (0)

Over the last couple of weeks, several pieces of news (which most commentators have termed “scandals”) have rocked what is Europe’s most popular and best-funded sports franchise: football, or soccer for US readers.

On the field, France, one of world football’s historically strong nations (FIFA World Champion in 1998, runner-up in 2006), ended up qualifying in extremis for the final phase of the 2010 FIFA World Cup (to be held in South Africa in June 2010) thanks to a last-minute equalising goal in its last-chance qualifying match against Ireland. That goal was only made possible by a very clever technical move by Thierry Henry, an experienced French striker, to control the ball (twice) and pass it on to one of his teammates just a couple of meters away from the net, leaving him with an easy header. The only slight issue is that Henry’s ball-control prowess made abundant use of his left hand (see picture right) – and that the game’s referees seem to be the only ones not to have noticed it. To universal dismay, the goal was declared valid, Ireland’s pleas to replay the game fell on deaf ears, France got through, and the rest, as they say, is history. Only that this time, the foul was so blatantly obvious that even FIFA was forced to admit its existence. But it continued to hide behind the sacro-saint irrevocability of the referee’s decisions, and insisted that, unless France requested to replay the game (fat chance, since the French were all too happy to scrape through), it did not have the power to overrule the game’s result once it had been validated by the referee’s final whistle blow.

Off the field, German investigators, after a long undercover operation supported by UEFA (European football’s governing body), have uncovered what looks like a “high-level match fixing” scheme involving more than 200 people. Many were arrested in Germany, Switzerland and other European countries, on suspicions of attempting to rig dozens of match results across 9 European football leagues (none of which is a top-flight league), by bribing players, coaches, referees and officials. The criminal gang is rumoured to have made millions by betting in Asian markets on those games.

Those 2 pretty extraordinary events have led FIFA President Sepp Blatter to call an Extraordinary GM of FIFA’s Executive Committee on December 2 (the EC in corpore is in South Africa anyway, to attend the draw of the 2010 World Cup’s final phase games).

Beyond the eye-catching headlines, which lessons can be drawn from those sad and disturbing news, in terms of sports management?

• FIFA, in its capacity of football’s governing body, has been bizarrely reluctant to embrace technological change, at least as far as refereeing is concerned. While video-replay assistance has been successfully rolled out in tennis long ago, allowing line judges to avoid McEnroe-style outbursts, it has been on the backburner for years in football, despite the fact that extensive video coverage of football games has now become near-ubiquitous. Video assistance is a technology whose time has more than come in football, as the Henry incident sadly but vividly illustrates. A sport which is so well-funded, but above all in which such large sums are at stake, just cannot afford anymore to rely exclusively on the referees’ very human (i.e. fallible) appreciation of delicate situations. It should be ashamed not to leverage all of the technology it can (amply) afford. It is now a question of how and how quickly, rather than if. The same recommendation is made by Russel Scibetti in this excellent post (which I am only belatedly noticing), and logically extended to other sports.
• There seems to be a real issue with football’s current revenue-generation and -sharing model. Attempts to rig match results in Europe (and on such a large, pervasive scale) are an indicator of a potentially destructive misallocation of available funds, and of their overabundance. Gangsters are tempted to take their stab at (illegally) grabbing a share of football’s gigantic revenues, because the sports’ financial interests are tragically not aligned with its strategic objectives: who cares if teams play a good and fair game for fans, as long as equipment manufacturers, sponsors and team managers are happy (and wealthy)? FIFA ought to seize the opportunity brought about by the latest European match-fixing affair to rethink the way it manages the sport’s finances.

Do you see see other sports-management lessons to be drawn from these 2 events? Let us know in the comments!

Related posts

• Why write about social media and Sports Management? (0)
• A look at “Sports and Social Media Projections 2010″ (1)
• Sports Management & Social Media Consulting (0)
• Dartfish of Switzerland – Leveraging the power of digital video for sports training (and more) (2)
• About (0)

I thought I’d kick-start this blog with a few thoughts about why it could be interesting to write about sports management and social media.

First, I have a feeling that sports management itself is not necessarily a topic which is widely or appropriately covered on the ‘Net. Sure, there are commercial organisations active in this field which try to increase or maintain their visibility by touting their wares or value proposition on their website or blog. But I have yet to come across a forum for unbiased, non-commercially oriented exchanges on what are the key factors for a sports organisation to be managed for success.

Second, while social media is all about encouraging self-designated membership of chosen “communities of interest”, and about offering those members a way to produce & share user-generated content (think Facebook, MySpace, Flickr, or microblogging pioneer Twitter), these functionalities of social media do not seem to me to have made sufficient strides in the field of sports management – which is puzzling, since sportspeople typically think of themselves as dedicated members of a community of interest (triathletes, inline skaters, runners, you name them – they are all much more than part of a club, a Federation or a sports organisation, they feel they are part of a community).

Finally, there seem to be very few attempts out there to bring these 2 fields together, at least in the open-discussion form of a blog – with a few notable exceptions. Jason Peck’s Take A Peck blog provides very valuable insights specifically on sports and social media, with a US perspective; Lewis Howes’ Sports Networker blog also puts social media front-and-center in his dicsussions on sports, giving contributors in his very wide network a chance to share their expertise; Russell Scibetti, a regular contributor to  the Business of Sport blog, is also extremely knowledgeable on the topic of technology in sports. All are excellent, and I encourage you to subscribe to their feed – as well as follow them on Twitter, at @jasonpeck, @sportsnetworker and @rscibetti, respectively. (I will provide in a later post more Twitter handles of users I find interesting in this space).

In this blog, I will therefore try to start what will hopefully become a lively exchange on the ways in which social media functionalities can and should be introduced into the management of sports organisations and/or events.

Since my background is in consulting, and more specifically on financial budgeting & controlling, I will also post the occasional article on the financial management of sports organisations – from a budgeting as well as an expense-monitoring perspective.

Do you also think that the sports business could do a better use of social media? Do you know of any good blog which covers sports management and social media? Share your views & tips in the comments below!

Related posts

• Sports Management & Social Media Consulting (0)
• European football in turmoil – management lessons (1)
• About (0)
• A look at “Sports and Social Media Projections 2010″ (1)
• Dartfish of Switzerland – Leveraging the power of digital video for sports training (and more) (2)

My consulting practice’s website, Mangano Management Consulting & Coaching, has more information on what we can do for you in the area of sports management and social media (provided you are based in Europe).

Make sure you get to know us better by visiting us there – and subscribe to our newsletter!

Don’t forget to subscribe to our feed, and to become our fan on .

Related posts

• Why write about social media and Sports Management? (0)
• About (0)
• A look at “Sports and Social Media Projections 2010″ (1)
• European football in turmoil – management lessons (1)

What is the Sports Management Blog ?

I started this Sports Management blog with 2 objectives in mind:

1. Provide some discussion-starters on the practice of Sports Management (generally with a European focus), more particularly on the application of social-media principles to the management of sports organisations;
2. Showcase (and test with the blog’s audience) some of my ideas in the fields of sports management and new technologies, and/or some of the work I have done with clients of my Mangano Management Consulting  & Coaching practice.

Who is Gabriel Mangano?

You can view my profile on many platforms, most notably LinkedIn and Facebook.

You can also browse my VisualCV, and visit the website of my consulting practice, Mangano Management Consulting  & Coaching.

Last but not least – join the conversation: follow me on Twitter.

Related posts

• Why write about social media and Sports Management? (0)
• Sports Management & Social Media Consulting (0)
• European football in turmoil – management lessons (1)
• A look at “Sports and Social Media Projections 2010″ (1)